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Design for the Israeli pavilion at the Venice Architecture Biennale
Curator: Tula Amir, 2006
The design project for the exhibition of the Israeli pavilion at the Tenth International Biennale of Architecture in Venice comprised the graphic design for the pavilion interiors, the exhibition catalogue and giveaways. The exhibition that addressed the architectural typology of commemoration sites in Israel was titled 'Lifesaver' – a quote from a poem by the Israeli poet Yehuda Amichai, in which he metaphorically depicts the wreath placed upon the grave as 'a lifesaver of flowers'.
The design project for the exhibition of the Israeli pavilion at the Tenth International Biennale of Architecture in Venice comprised the graphic design for the pavilion interiors, the exhibition catalogue and giveaways. The exhibition that addressed the architectural typology of commemoration sites in Israel was titled 'Lifesaver' – a quote from a poem by the Israeli poet Yehuda Amichai, in which he metaphorically depicts the wreath placed upon the grave as 'a lifesaver of flowers'.
Pavilion interior
The graphic design syntax was based on known commemoration iconographies (such as a wreath, candles and cypress) and a set of icons, developed especially for the exhibition to represent spatial, morphological and symbolic approaches as abstractions of a series of Israeli commemoration sites presented in the pavilion, constructing a lexicon of the typology of commemoration sites in Israel.
In the picture: The Mediterranean cypress trees row delineates the exhibition area and marks passages between exhibition spaces through the pavilion corridors.
In the picture: The Mediterranean cypress trees row delineates the exhibition area and marks passages between exhibition spaces through the pavilion corridors.
Visual identity
From left to right: Exhibition catalogue and a giveaway postcard with Israel's official memorial candle for self-assembly, the exhibition's wreath symbol and the lexicon of typological icons.
Catalogue
A few double spreads from the exhibition catalogue demonstrate the exhibition's content, comprising architectural schemes and photographed documentation of the addressed memorial sites. The icons are implemented in the document as a system of graphic placeholders and as three-dimensional manifestations of typological principles.
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